Business Policy and Strategic Management
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Himalaya Publishing House
2015
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loginto anticipate the future, to attempt to mold it, and to balance short-range and long-range goals. The future will not just happen if one wishes hard enough. It requires decision – now. It imposes risk – now. It requires action – now. It demands allocation of resources – now. It requires work – now”. All these are rolled into what is known as Business Policy/Strategic Management/Corporate Strategy.
